Virgin Media's new campaign centres around the magical moment of two generations coming together over a mutual love of music
Directed by Maceo Frost at Knucklehead, Director of Photography Mattias Rudh shot on 35mm 4 Perf film.
The TV film follows a budding singer-songwriter, played by visual artist and musician Lava La Rue, as they stumble across a 90s jungle track recorded by their father and dedicated to them when they were a child. The discovery inspires the daughter to remix their own version with new lyrics, titling the track ‘For You’, before paying tribute to their father live on stage.
Directed by Maceo Frost at Knucklehead, the son of a renowned drum and bass DJ, the captivating film celebrates the power of connectivity and cross-generational influence through the medium of music.
Director of Photography Mattias Rudh shot on 35mm 4 Perf film.
Richard Brim, CCO at adam&eveDDB said: “This film has a powerful story to tell, and it was important to work with artists like Lava and the director, Maceo, whose own lives echo the narrative, so that we could honestly celebrate the influence of different cultures on our music culture.
“The mix of the visuals, the soundtrack and the story evoke very specific moments in time, but together they create an experience we can all relate to – the passing of influence between generations.”
Credits:
Client: Virgin Media Brand: Virgin Media Project/Campaign name: For You Executive Director of Brand & Marketing: Cilesta Van Doorn Head of Brand Communications: Samantha Codrington Senior Advertising Manager: Katie Kinchin-Smith Advertising Manager: Sam Miao Agency: adam&eveDDB Chief Creative Officer: Richard Brim Brand Creative Directors: Tim Vance and Paul Knott Brand Copywriter: Edward Usher Brand Art Director: Xander Hart Agency producers: Christopher Battye and Jess Middleton Planners: Paulina Thompson and Claire Strickett Project Manager: Anna Curtis Social: Lauren Booty Joint CEO: Tammy Einav and Mat Goff Managing Partner: Sam LeCoeur Business Director: Fay Taylor Account Director: Ross Keane Account Manager: Olivia Rose Business Affairs: Layla Husted and Gemma Davies Design: King Henry Designer: Carl Warren and Dave Robinson Retouch: Charlie Townsend, Jon Webb and Dan Sandalls Head of design: Alex Fairman Art workers: Sam Stabler and Dave Callow Digital Designer: Sam Butler at Cain and Abel Digital Producer: Matthew Walker Media agency: Manning Gottlieb OMD Media planners: Paula Mankelow, Spencer Corrigan, James Rawlings, Tessa Copeman, Helen Godfrey, Adam Saunders and Jared Bentsi-Enchill Production company: Knucklehead Producer: Francis Mildmay-White Director: Maceo Frost D.O.P: Mattias Rudh
Film Laboratory: 35mm Processing and Scanning: Cinelab London Editors: Andreas Arvidsson and Georg Bungard Post Production: Time Based Arts Post Producer: Sian Jenkins and Jo Gutteridge VFX Supervisor: Matt Shires and Ollie Ramsey 2D Artist: Sarah Breakwell, Leandro Vazquez, Ralph Briscoe, Leo Weston, Stevo Grasso and Vadim Davidoff GFX: Tom Mackay-Thomas and Stephen Ross Colourist: Nicke Cantarelli Animation: I Love Dust Music Company: Curation Music Supervisor: Sunny Kapoor, Leon Jean Marie and Seb Smith Audio Post Production: Sam Ashwell at 750MPH Soundtrack name and composer: “For You” Curation x Lava La Rue