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  • Writer's pictureCinelab Film & Digital

Case Study: Burberry 'Festive' Commercial

Burberry and Megaforce - two big names. So big in fact, combining them has the potential to create atmospheric changes (of the giant hailstone kind).



The film centres on a quartet who dance through the streets; each step choreographed by the (La)Horde collective and creatively written, imagined and directed by Megaforce via Raff.

The DoP was Katelin Arizemendi.



Megaforce “We found the idea of this film digging though Burberry’s history. The founder, Thomas Burberry, created innovative weatherproof clothing that was used by polar explorers, which gave us this idea of a story that saw its characters braving the elements with ease. That iconic scene from the film Singin’ in the Rain came to our minds so we wanted to draw inspiration from it and make a version that speaks for our times. This year has been tough for us all, so we wanted to push the metaphor and transformed the rain to ice blocks. We also changed the narrative from a single character to a group of friends because going through the adversity is a thing that we’d better do together.”

Set in London and Suffolk, the commercial was shot on 35mm 3 perf. Cinelab Film & Digital were responsible for 35mm 3 Perf & 16mm Film Processing, Push Processing, Film Dailies, Scanity HDR 2K Scans and Deliverables.


Commercial Services provided by Cinelab Film & Digital: Negative Development/Film Processing: 35mm 3 Perf Push Processing Film Dailies - Scanity HDR 2K Scans Digital Deliverables


Credits

CLIENT: BURBERRY

CHIEF CREATIVE OFFICER: RICARDO TISCI

VP, CREATIVE: RACHEL CROWTHER

ART DIRECTORS: AL WATTS and SEAN BELL

DIRECTOR OF PRODUCTION:  ROSE PERCY

SENIOR PRODUCER: ASHA JONEJA

PRODUCER: CARA GILLIES

AGENCY & PRODUCTION COMPANY: RIFF RAFF FILMS

CREATIVE & DIRECTION: MEGAFORCE

EXEC PRODUCER/OWNER: MATTHEW FONE

PRODUCER: NICK GOLDSMITH

PRODUCTION MANAGERS: HANNAH FOWLES-PAZDRO / GEORGIA MILLS

CHOREOGRAPHER: (LA)HORDE

DOP: KATELIN ARIZMENDI

CAST: ZHANE SAMUELS, KEVIN BAGO, ROBINSON CASSARINO, CHANTEL FOO


 

Watch Burberry Commercial



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