Case Study: DJ Shadow ft De La Soul 'Rocket Fuel' Music Video
Director Sam Pilling’s music video of the year 2020 for DJ Shadow and De La Soul “Rocket Fuel” needs to be seen! Conspiracy theory? Believe the moon landings were fake? This video is great fun – comic scenes of what went wrong. Utterly brilliant! Genius.
Director Sam Pilling and DoP Rina Yang on set with cast - archive footage was used as well as new live action shot on 16mm and 35mm.
Sam Pilling “I really wanted the video to feel ‘authentic’. For viewers to question (albeit for a brief moment) what archival footage was, and what was filmed by us. So, my biggest priority was ensuring that everything looked and felt as believable as possible. When DP extraordinaire Rina Yang came on board we talked about the best way to achieve an authentic archival look. Rina suggested the idea of shooting with two different film formats; 16mm open gate for the mission control room (giving the imagery a textured feeling similar to the old stock footage) then 35mm for the moon landing film set, giving a slightly sharper, more cinematic look.”
The Results are In!
2020 UKMVA - VIDEO OF THE YEAR
2020 UKMVA - WINNER BEST INTERNATIONAL HIPHOP VIDEO
2020 UKMVA - WINNER BEST EDIT
2020 UKMVA - WINNER BEST COLOUR GRADE
2020 UKMVA - Nomination Best Cinematography
2020 UKMVA - Nomination Best Production Design
2020 D&AD AWARDS - WOOD PENCIL - PRODUCTION DESIGN
Music Video Services provided by Cinelab Film & Digital:
Film Processing: 35mm & 16mm Negative Development
Film Scanning: 2K Scanity HDR 2K Scans
Director: Sam Pilling
Production Company: Pulse Films
Producer: Emma Wellbelove
Exec Producer: Maurizio Von Trapp
Director of Photographer: Rina Yang
Service Company: Radioaktive Film