• Cinelab Film & Digital

Amex Gold Card 'What Do You Want'

Shows the relevance of the Gold Card to who we are and how we live our lives today


Directed by Aneil Karia at Somesuch. Dop Ben Fordesman shot on Super 16mm


American Express has launched a new campaign for its Preferred Rewards Gold Card., Featuring a new benefit for 2021, giving Gold Cardmembers up to £10 off per month with Deliveroo. Created by dentsuMB, the campaign includes TV, cinema, digital and OOH.


‘What do you want?’, shows the relevance of the Gold Card to who we are and how we live our lives today.

Director Aneil Karia is well known for his episodic work, including Top Boy and his award winning short, The Long Goodbye.


CREDITS AGENCY Dentsu McGarrybowen @dentsumb_uk AGENCY PRODUCER Pamie Wikstrom @wikstrompamie

EXECUTIVE CREATIVE DIRECTOR: Paul Cohen @paulmichaelcohen CREATIVES: Sarah Watson / Laura McGovern / Nick O'Brien PRODUCTION COMPANY: Somesuch @somesuchandco

DIRECTOR: Aneil Karia @_aneil_ DIRECTOR OF PHOTOGRAPHY: @Ben Fordesman

PRODUCTION COMPANY PRODUCER: Shirley O’Connor / Exec Producer FILM LAB: S16mm Processing & Scanning CINELAB LONDON @cinelablondon EDITOR: Amanda James @amandajameseditor EDIT COMPANY: Final Cut @finalcutedit POST HOUSE: Time Based Arts @timebasedarts


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