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  • Writer's pictureCinelab Film & Digital

NIKE // Flip the Game

For this summer’s historic Women's World Cup, Nike has launched 'What The Football', an epic, multi-film campaign championing female footballers from around the globe.

Australia’s Sam Kerr is playing in football’s biggest tournament on home turf. And when she knocks one into the back of the net, you could say the whole world flips.

Directed by Alaska. Lensed by cinematographers Greig Fraser (1st unit) and Diana Olifirova (2nd unit). Shot on a mix of digital and 16mm film with processing, scan and dailies colour by Cinelab's Darren Rae.


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